Chinese Double Eleven Shopping Carnival

I-Double Eleven Shopping Carnival ibhekiselele kusuku lokuthengisa kwi-intanethi nge-11 kaNovemba ngonyaka.Ivela kwintengiso yokuthengisa kwi-intanethi ebanjwe yiTaobao Mall (Tmall) ngoNovemba 11, 2009. Ngelo xesha, inani labarhwebi abathatha inxaxheba kunye nemigudu yokunyusa yayilinganiselwe, kodwa i-turnover igqithise kakhulu umphumo olindelekileyo, ngoko i-11 kaNovemba yaba yinto esisigxina. umhla wokuba i-Tmall ibambe imisebenzi emikhulu yokwazisa.I-Double Eleven ibe sisiganeko sonyaka kushishino lwe-e-commerce lwase-China kwaye ngokuthe ngcembe yachaphazela ishishini le-e-commerce lamazwe ngamazwe.
Nge-11 kaNovemba ka-2021, i-2021 Double Eleven Shopping Carnival iyaqala.

Ukusukela oko u-Tmall wasungula umnyhadala wokuthenga we-“Double Eleven” ngo-2009, olu suku lonyaka lube sisidlo sokuthenga sokwenene sabantu bonke.
Amandla e "Double Eleven"
Isiphithiphithi esithi "Double Eleven" sinokubonwa kwiimfazwe zentengiso yentengiso.Iwebhusayithi ye-e-commerce ibeke iqela leentengiso ezinomxholo othi "i-face-slapping" kumajelo amaninzi.Isilogeni sasiquka "ukuhanjiswa okucacileyo kunye nesinye isiqingatha senyanga", "i-50% isaphulelo somgunyathi", "uphononongo olubi ngenyama yomntu" umxholo, osalatha ngokuthe ngqo kwixabiso lomkhuphisana naye Imiba efana nokuphakama kobuxoki, ukuhanjiswa okucothayo, ukuthengiswa kweqonga kweempahla zomgunyathi. , imigili yentengiso, kunye nokudalwa kwedatha.Ngapha koko, ezi ngxaki ziphantse zaba yingxaki eqhelekileyo kwicandelo le-e-commerce.
Kuyathakazelisa ukuqaphela ukuba ngokunyuka kokhuphiswano oluqatha phakathi kweenkampani ezinkulu ze-e-commerce, i-"Double Eleven" ngaphambili sele ikhona inyanga.Nangona oku kukuziphatha okuzenzekelayo kwemarike ngabarhwebi, ukhuphiswano olungalungelelananga luzise ububi obuninzi: Kwelinye icala, ukusetyenziswa ngokungxama kwabantu kuvuselelwa ngakumbi kwaye kwandiswe, kwelinye icala, ukuthembela kwabathengi kwiiwebhusayithi ze-e-commerce kugqithisiwe.Ukongeza, kukhokelela kwiingxaki ezinjengokongamela ishishini lonikezelo olucacileyo, ukupakishwa okugqithisileyo kunye nokhuseleko olungekho kwendalo kunye nenkcitho.

Kumxholo wokunyuka koxinzelelo lokuhla kuqoqosho, ukuhamba okunyukayo komkhweli kunye nomthamo omkhulu wentengiselwano wemihla ngemihla we "Double Eleven" yokuthenga ikhanivali ibonisa ukuvuma okuqinileyo kunye namandla aphezulu okusebenzisa abantu, nto leyo ngokungathandabuzekiyo ivuselela imfuno yasekhaya Luphawu olulungileyo. .“Ukuqhushumba” kwemfuno yorhwebo lwe-e-commerce kubonakalise amandla amakhulu okusetyenziswa kwe-intanethi yaseTshayina, olungquzulwano phakathi kweefomathi zokuthengisa zemveli kunye neefomathi ezintsha zokuthengisa.I-CEO yeQela le-Alibaba uJack Ma ukholelwa ukuba i-"Double Eleven" yokuthenga ikhanivali luphawu lwenguqu yezoqoqosho yase-China kunye nomlo phakathi kweemodeli ezintsha zentengiso kunye neemodeli zentengiso zemveli.Abahlalutyi bathe ngokuphumelela okuyimpumelelo kwe-10 yeebhiliyoni zeenodi, ifomathi yokuthengisa yaseTshayina “itshintsha ngokusisiseko”-ifomu yentengiselwano ye-intanethi iye yatshintshwa yasuka ekubeni yenye yeendlela ezongezelelweyo kushishino lokuthengisa ukuya kweyona ndlela iphambili yokuvuselela imfuno yangaphakathi e-China.Ukusuka koku, ifomathi yokuthengisa yendabuko iye yanyanzeliswa ukuba iphuculwe ngendlela ejikelezayo.(Uphononongo lwemihla ngemihla lwe-Huaxi Metropolis)
I-"Double Eleven" i-boom yabathengi ayinakho ukufakwa kwi-bubble yedijithali ekhulayo unyaka nonyaka.Ukuba ufuna ukufezekisa uphuhliso olukhawulezayo, omabini amashishini kunye nabathengi kufuneka babe nengqiqo ngakumbi.Kungale ndlela kuphela, apho i-"Double Eleven" ayizukuba "inkunkuma yokusetyenziswa kwenkunkuma".